tear sheets

General Growth Properties, "Spring", Marc USA

The campaign strategy was to convince a shopper that the GGP’s fashion-focused malls are unique and memorable in a creative way. To invite the shopper to come to the malls to shop and to use the mall’s many “tools” to define themselves. The phrase Define U was utilized along with fashion and accessories that a shopper would find at the malls to "define" or outline the fashion silhouettes – visually bringing the campaign to life.

tear sheets
Firestone, Bates
Defien U Blue
Voodoo Juice
eljimadorvert
eljimadotV
ThreeLeaves1
ANTHONY ARCIERO
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Tearsheets

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